07 Sep Capture a Larger Share of the Refractive Eye Surgery Market with Care Cap Plus
Every year, almost 700,000 Americans have refractive eye surgery, including LASIK and PRK, to correct vision problems and eliminate the need to wear prescription glasses or contact lenses. However, with the average procedure costing an estimated $2,500 per eye, the dream of 20/20 vision may seem out of reach for many Americans.
People seek refractive eye surgery for a host of reasons – and appearance is probably the least of them. Playing sports, swimming, and being unable to wear contacts are major catalysts. Another is the opportunity to save money over the long-run, as various savings calculators estimate that people who have refractive eye surgery can save anywhere from $30,000 to $50,000 or more over their lifetime thanks to no longer needing things like optometry appointments, glasses, or contacts and supplies.
Health insurance typically doesn’t cover the cost of refractive or laser eye surgery, so those who want to see clearly without glasses usually need to foot the entire bill. Some people opt to use their savings or funds from a flexible spending or heath saving account to pay for the procedure. Others resort to using credit cards or applying for loans. As a provider of refractive eye surgery, you probably offer your patient one or more of these financing options. But what do you do when a patient doesn’t have an FSA or HSA, or doesn’t qualify for a credit card or loan? Do you turn them away?
Hopefully not – and by adding Care Cap Plus to your mix of financing options, you’ll never have to lose a patient again. That’s because Care Cap Plus is not a credit card or loan. It’s a cash-infused payment plan that pays you 30% of the cost of the procedure up front, with the balance paid in equal installments by the patient. Unlike credit card and loan providers that require a certain credit score before they will extend credit, Care Cap Plus can successfully help patients with credit scores as low as 400 by taking into account the patient’s complete financial picture, and never charges your patients interest or fees.
Approximately 164 million Americans wear eyeglasses to correct refractive errors. That’s a large universe of potential patients — if you can help those who are credit challenged find a better way to pay. By offering a zero-interest, zero-fee option to help a world of new patients ditch their glasses forever, benefiting them and helping you grow your practice.